When To Influence People, When To Inform Them, And How To Know The Difference

Sharing knowledge, expertise, and information can help you be more persuasive, but it isn't persuasion itself.

Sharing knowledge, expertise, and information can help you be more persuasive, but it isn't persuasion itself.

I once asked the head of a top ad agency what makes a good ad. "No idea," he said. "I have creatives for that! My job is to manage the prima donnas."

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