Twitter and Branding

I’ve decided to have two Twitter profiles. Will this be helpful? I’m not sure. I feel like I already spend too much time on Twitter, but I need to try something new to reach more readers.

My general account is @WesleyMcCraw (I would love a follow) and my new one is @VampireFiction. @WesleyMcCraw will still be my unfiltered,  everything account. @VampireFiction will be my more horror focused account. It won’t have all my political posts and will be more focused on my darker fiction. All the tweets will be more branded and on message for a horror writer.

I’m not willing to let economics compromise @WesleyMcCraw, but I still need to market my books and short stories somehow. This way I won’t have to edit myself, yet I’ll still have tweets consistent to a brand I’m trying to create.