Why Facebook Is Really Blocking the Ad Blockers

Ads can seem like the bane of the Internet. They take up real estate and slow Web pages while they load; at worst, they splash across the screen for interminable seconds, shout loudly and unexpectedly from an invisible corner, or surreptitiously infest the host computer with malware. Around two hundred million users worldwide have tools to block these ads and prevent them from loading, according to reports from the ad-blocking-circumvention startup PageFair.

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