The #1 Reason Indie Authors Fail at Marketing

Marketing is practically a swear word with indie authors. No one wants to be spammy or annoying—especially with the number of authors out there doing it poorly—but few seem to have found the so-called sweet spot.

That’s because good marketing isn’t really a spot—it’s a mindset. Or a definition, really, if you don’t like the idea of yet another “mindset” you need to adopt.

The reason indie authors fail at marketing? They don’t understand what it is.

Misconceptions abound:

Marketing and sales...