Wild about Harry? Not so fast! First, what’s hit the bookstores and brought out wizards, muggles, and so forth wasn’t written by Rowling—her name is prominently featured on the cover in a blatant show of brand borrowing designed to entrap the naïve. Second, it’s a play, not a novel, the written version of a drama that has already opened in London. Third, Harry is all grownup and sending his own kids to magic school. This exploitation of a brand name is as flagrant as when the Chines bought Le...
Published on August 11, 2016 04:00