The Real Hustle Behind Hampton Creek's Buy-Up Scheme
The program to buy up jars of its own Just Mayo product was less about fluffing up sales and more about securing shelf space.
The program to buy up jars of its own Just Mayo product was less about fluffing up sales and more about securing shelf space.
When you're trying to disrupt the food industry and win over supermarket titans, the difference between hustling and a shady scheme can be blurry, as Hampton Creek discovered last week.
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