10 Free Promotion Tips: Include Writing A Book or Booklet
Don’t just take out an ad—gain trust by sharing your story
by Lisa Saunders
1. Write a Book/Booklet and/or E-Book—it acts as a business card/great networking tool: Sharing your expertise and advice (but not proprietary information), gives you expert status, credibility, free publicity, speaking engagements, and clients. The book doesn't necessarily need to be about your business, it can be about your life and what you've learned--this gives potential clients a connection to you or insight into your soul. I present thought-provoking questions to help you write your book, in addition to how to publicize it in my book, Lisa's Guide for Writers: How to get published and self-published.
2. Write a Q. and A. on You/Your Work:Post it on your website along with your bio under your “Press Kit” tab. Answer questions such as: 1: How did you get into this business or write that book? 2: Why are you passionate about it? 3: What is your mission? 4: What do you want your customers to experience? 5: What makes your business unique? 6: What do you wish everyone knew (what is your message)? 7. Is your current project/business a result of your dream? If so, what sparked this dream? 8. What was the most difficult aspect of accomplishing your dream? Did anyone help you? Include sample reviews of your product/service. Include your town of residence so your local media will be interested.
3. Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop. Click here for great tips on presenting at a vendor table.
4. Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)
5. Get Three High Resolution Photographs: One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab.
6. Send/Post Your Press Release With an Image: Email it to your local media (such as The Day, Hartford Courant, Mystic Country, The Westerly Sun, This is Mystic), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media. Create a flyer from the content.
7. Upload Your Event Online:Newspapers/magazine/tourism websites have links to upload your events. Suggestions: events.ctnow.com; connecticutmag.com; Patch.com, The Day; Westerly Sun; visitconnecticut.com/submit-event; thisismystic.com/submit-an-event; http://www.zip06.com/section/submitev...
8. Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you. YouTube videos come up high on Google searches and can be easily linked on website/Facebook page. Learn more about the possibility of being interviewed on The Lisa Saunders Show.
9. Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.
10. Create A “Keeper” Business Card: Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.
Want more free tips? Click on my "Marketing Yourself" PowerPoint. Contact me directly to see about my availability to present these tips to your club or business association by writing to me at LisaSaunders42@gmail.com. References on marketing talks: "Lisa's talk on 'How to Market Yourself' was fabulous. She was very well received by the members who felt she really knew what she was talking about." Anne-Marie Foster, Co-Founder, freshconnections, a networking group for women in business, amarfoster@gmail.com.
"Why Every Business Owner Should Consider Writing a Book/let." Lisa Saunders presented at East Lyme Business Organization. For a reference, contact, Dr. Joanne Z. Moore, Physical therapist & owner of Shoreline Physical therapy, 131 Boston post Rd, east Lyme. Phone: 860-739-4497, joannezmoore@gmail.com
Lisa Saunders speaks on inspiring historical figures, how to market yourself, and topics related to her 10 books. Using her publicity skills, in 2015, she helped Connecticut become the second state in the U.S. to combat the #1 viral cause of birth defects, congenital cytomegalovirus, which disabled and killed her daughter, Elizabeth. Do you want help promoting your work?
I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing their expertise/passion. Consider:
1. A spot on the Lisa Saunders Show (TV talk show, which is also uploaded to YouTube).
2. A press release about you/your work/event, sent to your contacts (and mine).
3. Mention in my newsletter (through a link to the TV show).
4. Post on my blog (you should be putting the content on your website/blog/Facebook page).
For anhourly fee, I can help you produce a book, upload your press releases to Pr.com and other submission sites, plus help you write website content. I also provide consultations for self-publishing on Amazon/Kindle.
The Lisa Saunders Show, a TV talk show, is uploaded to YouTube and shared on my newsletter, Facebook.com/AuthorLisaSaunders, Authorlisasaunders.blogspot.com, Twitter, Google +, and LinkedIn. To see my show, click on the Lisa Saunders Youtube Channel OR: http://www.youtube.com/user/anythingbutadog
Testimonials about Lisa’s publicity work
“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, zreitman@sunyrockland.edu .
"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture, ktp01@mac.com .
"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert, nqnrup@yahoo.com
About Lisa Saunders
Lisa, a TV talk show host, speaks to groups about the missions of historic adventurers such as Amelia Earhart (who wanted fame to promote women's rights issues), steps to overcoming adversity, and how to prevent the leading viral cause of disabilities. By scouring out-of-print books and long-forgotten letters, Lisa sheds new light on historic figures and events. She created a little history of her own by using her publicity skills to help Connecticut become the second state in the U. S. to combat congenital cytomegalovirus, the virus that caused her younger daughter's birth defects and death at the age 16. Lisa works as a part-time history interpreter at Mystic Seaport and teaches classes on writing, publishing, and publicity at New London Adult & Continuing Education. A graduate of Cornell University, she is the author of 10 books and winner of the National Council for Marketing & Public Relations Gold Medallion.
Lisa provides writing and publicity services She can help you:
Market yourselfPublicize your expertiseLearn creative ways to reach customersBecome known as an expert in your field
Be seen on TV and YouTubeFind an audience Get publishedLisa and her preferred vendors provide:
Website contentPress ReleasesAdvertorials NewslettersInterviews on TV & YouTubePublishing on AmazonDesktop PublishingSocial Media PackagesInternet MarketingNetworking OpportunitiesWriting/Publishing/Self-Publishing/Publicity workshopsPrivate ConsultationsEditingGhost WritingIllustratingWebsite CreationApplication Content ManagementBusiness Improvement Analysis
Samples of Lisa's writing and media work:
Connecticut Governor Malloy at Chamber of Commerce event.College bios/press releases and resulting Articles and awards Advertorial Sample press release , resulting in Fox CT articles and TV interview . College ad (engineer student); College ad (police chief) College program guides (webpage for Communication Media Arts) Accounting Program Guide (college degree information about career choices, etc.) Newsletter for real estate developer
AdSense unit: 728x90, created 1/13/08
they want me to cut and paste into my web site
1. Write a Book/Booklet and/or E-Book—it acts as a business card/great networking tool: Sharing your expertise and advice (but not proprietary information), gives you expert status, credibility, free publicity, speaking engagements, and clients. The book doesn't necessarily need to be about your business, it can be about your life and what you've learned--this gives potential clients a connection to you or insight into your soul. I present thought-provoking questions to help you write your book, in addition to how to publicize it in my book, Lisa's Guide for Writers: How to get published and self-published. 2. Write a Q. and A. on You/Your Work:Post it on your website along with your bio under your “Press Kit” tab. Answer questions such as: 1: How did you get into this business or write that book? 2: Why are you passionate about it? 3: What is your mission? 4: What do you want your customers to experience? 5: What makes your business unique? 6: What do you wish everyone knew (what is your message)? 7. Is your current project/business a result of your dream? If so, what sparked this dream? 8. What was the most difficult aspect of accomplishing your dream? Did anyone help you? Include sample reviews of your product/service. Include your town of residence so your local media will be interested.
3. Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop. Click here for great tips on presenting at a vendor table.
4. Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)
5. Get Three High Resolution Photographs: One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab.
6. Send/Post Your Press Release With an Image: Email it to your local media (such as The Day, Hartford Courant, Mystic Country, The Westerly Sun, This is Mystic), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media. Create a flyer from the content.
7. Upload Your Event Online:Newspapers/magazine/tourism websites have links to upload your events. Suggestions: events.ctnow.com; connecticutmag.com; Patch.com, The Day; Westerly Sun; visitconnecticut.com/submit-event; thisismystic.com/submit-an-event; http://www.zip06.com/section/submitev...
8. Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you. YouTube videos come up high on Google searches and can be easily linked on website/Facebook page. Learn more about the possibility of being interviewed on The Lisa Saunders Show.
9. Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.
10. Create A “Keeper” Business Card: Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.
Want more free tips? Click on my "Marketing Yourself" PowerPoint. Contact me directly to see about my availability to present these tips to your club or business association by writing to me at LisaSaunders42@gmail.com. References on marketing talks: "Lisa's talk on 'How to Market Yourself' was fabulous. She was very well received by the members who felt she really knew what she was talking about." Anne-Marie Foster, Co-Founder, freshconnections, a networking group for women in business, amarfoster@gmail.com.
"Why Every Business Owner Should Consider Writing a Book/let." Lisa Saunders presented at East Lyme Business Organization. For a reference, contact, Dr. Joanne Z. Moore, Physical therapist & owner of Shoreline Physical therapy, 131 Boston post Rd, east Lyme. Phone: 860-739-4497, joannezmoore@gmail.com
Lisa Saunders speaks on inspiring historical figures, how to market yourself, and topics related to her 10 books. Using her publicity skills, in 2015, she helped Connecticut become the second state in the U.S. to combat the #1 viral cause of birth defects, congenital cytomegalovirus, which disabled and killed her daughter, Elizabeth. Do you want help promoting your work?
I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing their expertise/passion. Consider:
1. A spot on the Lisa Saunders Show (TV talk show, which is also uploaded to YouTube).
2. A press release about you/your work/event, sent to your contacts (and mine).
3. Mention in my newsletter (through a link to the TV show).
4. Post on my blog (you should be putting the content on your website/blog/Facebook page).
For anhourly fee, I can help you produce a book, upload your press releases to Pr.com and other submission sites, plus help you write website content. I also provide consultations for self-publishing on Amazon/Kindle.
The Lisa Saunders Show, a TV talk show, is uploaded to YouTube and shared on my newsletter, Facebook.com/AuthorLisaSaunders, Authorlisasaunders.blogspot.com, Twitter, Google +, and LinkedIn. To see my show, click on the Lisa Saunders Youtube Channel OR: http://www.youtube.com/user/anythingbutadog
Testimonials about Lisa’s publicity work
“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, zreitman@sunyrockland.edu .
"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture, ktp01@mac.com .
"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert, nqnrup@yahoo.com
About Lisa Saunders
Lisa, a TV talk show host, speaks to groups about the missions of historic adventurers such as Amelia Earhart (who wanted fame to promote women's rights issues), steps to overcoming adversity, and how to prevent the leading viral cause of disabilities. By scouring out-of-print books and long-forgotten letters, Lisa sheds new light on historic figures and events. She created a little history of her own by using her publicity skills to help Connecticut become the second state in the U. S. to combat congenital cytomegalovirus, the virus that caused her younger daughter's birth defects and death at the age 16. Lisa works as a part-time history interpreter at Mystic Seaport and teaches classes on writing, publishing, and publicity at New London Adult & Continuing Education. A graduate of Cornell University, she is the author of 10 books and winner of the National Council for Marketing & Public Relations Gold Medallion.
Lisa provides writing and publicity services She can help you:
Market yourselfPublicize your expertiseLearn creative ways to reach customersBecome known as an expert in your field
Be seen on TV and YouTubeFind an audience Get publishedLisa and her preferred vendors provide:
Website contentPress ReleasesAdvertorials NewslettersInterviews on TV & YouTubePublishing on AmazonDesktop PublishingSocial Media PackagesInternet MarketingNetworking OpportunitiesWriting/Publishing/Self-Publishing/Publicity workshopsPrivate ConsultationsEditingGhost WritingIllustratingWebsite CreationApplication Content ManagementBusiness Improvement Analysis
Samples of Lisa's writing and media work:
Connecticut Governor Malloy at Chamber of Commerce event.College bios/press releases and resulting Articles and awards Advertorial Sample press release , resulting in Fox CT articles and TV interview . College ad (engineer student); College ad (police chief) College program guides (webpage for Communication Media Arts) Accounting Program Guide (college degree information about career choices, etc.) Newsletter for real estate developer
AdSense unit: 728x90, created 1/13/08
they want me to cut and paste into my web site
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