Finding and Working With a Publicist

Finding and Working With a Publicist

I’ve done my fair share of PR work. I’ve written press releases, bios and other types of promotional materials. But I’ve done these as part of my assignment for public relations companies, not as an independent publicist.

Once I became an author, I realized that a publicist is an absolutely essential part of book marketing. And other authors I have interviewed have said the same thing to me, with those who have publicists singing their praises and those wh...