BOOK MARKETING IS NOT WORKING

At least not the traditional tried and true.

1.) GENERIC SHOUTING

Been to Twitter lately?  

Don't you get tired of folks tweeting generic shout-outs for their books as if they were promoting the hottest movie everyone wanted to see?

Impersonal messages do NOT touch us nor prompt us to investigate further.

We have to get personal with our messages.  PERSONALIZE each of our messages 

wherever we send them.  It takes more time, but pays more dividends.

Emailing for help in promoting your book?  

Talk about a post the person did that touched you or how a comment from them on your post touched you, or a FB post from them that made you smile.


2.) BLOG TOUR KISS OF DEATH

You have to personalize your blog tours.  

Make them fun and specific to the subject on which you write or on the subject of the blogs you visit.


3.) ANTI-SOCIAL MEDIA

How many Avon saleswomen do you invite over for a chat?  Yeah, not any.

Social Media is for companionship not arm-twisting salesmanship.

You do not have to sell EVERYWHERE just everywhere that matters. 

Make friends wherever you go.  Remember birthdays, lost relatives, ill health, and funny jokes to share.

Then, you will have built up a balance of good feelings upon which you can draw when you need an assist from a friend. 


4.) COTTON CANDY BLOGS

There are a lot of pretty blogs out there that like cotton candy 

are mostly fluff with little helpful content for visitors.

They are easy to write ... and easy to write off by visitors.  

People want a blog that says something of substance or uplifting reflections or just a good belly laugh.

You write a cotton candy blog at your own peril, losing repeat visitors and customers for your books.


5.) PROMOTE THEIR BOOK NOT YOURS!

Only your mother cares that you wrote a book ... and sometimes not even her!

Write in your blog what your book can do for YOUR VISITOR ...

How it will make her feel, how entertained it will make her, how many laughs she will garner from each chapter. 

Another slant to that is to actually promote books of friends in unique, fun ways ...

Just wait until my post for the 3rd.  Just you wait!

Until then ...

C. Lee McKenzie has a great new book coming

https://www.amazon.com/Sign-Green-Dragon-Lee-McKenzie/dp/1532721250/