CIOs as Chief Insight Officer: Three Important Things are the "Means to the End"

Information is the means to the end: We live in the era of abundance of information. Either at individual or business level, people often can not digest the overwhelmed information smoothly and the organization can not process the overloading information seamlessly. If dealing intellectually, they become more knowledgeable via it, but often they perhaps also get more confused due to misunderstanding or blindly following. Information is the means to the end, you have to know how to swim more effortlessly in the sea of information, but you should always keep in mind Information only has a value when it has been used. Different information is required at different points in the decision and operational delivery chain. Information is the gold when it has been used to make an informed management decision to develop the right product, enter a new market, exploit a new channel or having the information to be able to conduct day to day operations which have an output value) etc. The purpose of Information Management is to process raw data, abstract information from it, then gain knowledge and insight/foresight from the abundance of information, in order to build an intelligent business.
Technology is the means to the end: Digital is the age of technology advancement, but still, either the latest fancy technology gadgets or powerful enterprise digital technologies, they are the means to the end, not the end. Hence, keep the simplicity in mind. While technology is still complex on the back end, it has become much simpler from an end user perspective. IT is business solutionary to simplify and optimize business processes while IT infrastructure pieces are still complex. Much like no one wants to hear the electric company lament how complex power generation. The real issue is that IT needs to stop touting how well it does infrastructure, and start demonstrating how they help the company achieve business objectives like accessing new markets, generating new products or becoming more operationally effective. There are many issues facing IT that need to be addressed. Hence, CIOs as IT leaders need to sell the right things - often “the end”- business benefits, not the “means” - how complicated technology is or business irrelevant technical details.

All those “MEANS” discussed above are important ingredients of Innovation which itself is also the means to the end - for either delighting customers or keeping business growth. So the business leaders today must clarify the “means and end,” to clarify the vision via leveraging intensive technologies, information based insight, and well-educated talent people, with the focus on solving a real or potential problem of a society that breaks with the current standard and has technical and economic feasibility with long term perspectives.
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Published on July 31, 2016 23:51
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