How to Survive Launch Week!

I am currently in the middle of launch week – for my sixth novel, Breakfast under a Cornish Sun – and as you can see from my wee desk, it has been pretty hectic and whilst enjoyable, hard work! So here are a few of my tips, to get the most out of this exhilarating but challenging time.

 

 

Firstly, I always allocate whatever spare time I have to promoting my book on social media. Sounds obvious? Yes, but some authors are very shy of doing this. However it is important, in my opinion, to connect with bloggers and readers, and COMMUNICATE. By this I don’t mean just try to sell, sell, sell. Instead, tweet or post on Facebook in a way that might excite  potential buyers. Share new reviews and snippets of the plot. Talk about the characters. Post about themes related to your story – I have tweeted a lot about Cornwall, Poldark and delicious Cornish food. Try to keep your various online feeds varied. And MOST IMPORTANTLY  interact with the people who show an interest. Like their comments. Retweet. Show gratitude. It is only good manners, actually great fun and very few authors these days have their own PR person – you are your own trumpeteer and your book deserves to be seen and heard. Just be polite and don’t shout too loudly