The How and Why of Author Newsletters
Great post, very useful. I’ve been contemplating starting a newsletter but didn’t know where to start. This has given me a lot to think about.
Steena Holmes
by Steena Holmes
In my last post, I talked about Street Teams and using my newsletter to connect with my readers. It raised a few questions about newsletters to which I replied “but that’s another blog.” The ladies at WITS took me up on that. So today we’re going to talk about …
Newsletters.
Some authors groan at the thought while others smile. But when used correctly, a newsletter can be your new best best friend.
Why? Because it’s your number one method of communication with readers.
What can you use your newsletter for?
Announce the release of your latest book
Promote when you have a special deal on your book
Get word out about a special contest
Boast about a great review or that sparkly new award you won
Tease your readers about your latest project
However – and this is a biggie – your newsletter isn’t…
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