SEO: Mark Up Your Products Using Google's New hProduct "Microformat"

Alan Rimm Kaufman offers a good post today on how to use the new hProduct "microformat" to mark up your ecommerce website's HTML to convey product data to Google.

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hProduct markup will enable Google to capture product names, brand names, categories, descriptions, URLs and photos, each in discrete fields -- similar in fashion to the Google Product Search (formerly Froogle) . The big difference, of course is that where you have to regularly, manually push a feed up to Google Product Search, t</>