When it Comes to Add-to-Cart Buttons, Bigger Is Better

My i-merchant column this month is on the benefits of honkin' big add-to-cart and checkout buttons. Size matters, baby!

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I just finished re-reading Steve Krug's usability bible, Don't Make Me Think , which I recommend highly for anyone responsible for making their website a success. Not only is Steve's design and navigation thinking impeccable, he's also a lively and hilarious writer, and the book's snappy, well-illustrated look is a conscious example of the web best-practices he preaches.
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