Worldwide & US Internet Ad Spending Report, Q2 2009

 Online Advertising Shrinks in Q2

Global online advertising spending dipped 5% in the second quarter, according to a new research report. The year-over-year decline reflected the worldwide economic slowdown, and it fell disproportionally on two already beleagered online ad formats: display advertising (off 12%) and classified ads (off 17%).

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Search was relatively unaffected, remaining flat year-over-year. Google maintained its dominant search ad market share "despite the launch of Bing</>