Four Reasons Why Betting Against Apple Is A Fool's Game

The company's sales have fallen for two quarters now. But forget the earnings, and instead focus on its long-term future.

Sure, Apple beat analyst expectations for its third-quarter earnings. But for two quarters in a row, the company's sales have been falling. Sales of iPhones, which Apple has come to depend on for some 60% of its total revenue, were off 23% from the same quarter last year. Unit sales were down 15%, further confirming studies showing that consumers are not replacing their iPhones as often as they once did. Unit sales dropped for iPads and Macs as well, although iPad revenue rose.



I say forget the earnings, and instead focus on the long-term. Here are four reasons Apple is still the company to beat in technology.

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