On Competing with Circles

On Competing with Circles:

Dhanji R. Prasanna, former Google+ engineer:

Now, I'm not saying that Circles is the one killer feature to bring down facebook — not at all. What I am saying, however, is that [Google+ and facebook] are not playing on an even field. Like Microsoft and online Office, it is incredibly difficult for facebook to make fundamental changes to their product suite to answer competitive threats. It is for this reason I feel that Google+ has a genuine shot at dethroning facebook.

Read the full article for an interesting look at the development of the Circles concept and Facebook's "unwillingness" (Dhanji's words) to change substantially enough to combat it.

/via Hacker News