How Birkenstock Stays In Vogue Without Selling Out

The comfort shoe company has found a way to jump on fashion trends while staying true to its loyal, lifelong customers.

"It happens every several years," says David Kahan, CEO of Birkenstock USA, the American division of the German company. "The planets line up and Birkenstocks become fashionable again."

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Published on July 21, 2016 02:00
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