Please Don’t “Dumb Down” a Recipe

Some food writers tell me indignantly, “I’m not dumbing down a recipe!” They think it’s insulting to to simplify their three-layer cake recipe or a lasagna with 20 steps. They think their readers should want to cook exactly the way they do. Here’s the thing: Your readers are not you. They don’t have your skills. They don’t cook as much.  They don’t want to […]

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