Five Strategies for a Great Book Launch

Moonburner has been out for a little over a month now, and I thought it was time to do a round-up post summarizing a few of my book launch efforts. Over the last month, a lot of friends have asked me: “How do you get people to read your book?” That question makes me chuckle. Because you see, there’s the rub. It’s not easy!

There are a LOT of books out there. A lot of crappy ones, but a lot of great ones, too. People are busy. They may only have time to read one book in a month (many people do...