Marketers have been talking (and working) on the 5 Ps for centuries, but Marketing gurú Sean Godin considers that something disturbing has happened.
Remarkable Marketingis the art of building things worth noticing right into your product or service.
Purple Cow
is about why you need to put a Purple Cowinto everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.
Why you need the Purple Cow
The old rules don...
Published on July 17, 2016 20:00