Critics that matter

If you invent or launch or market (and you're human) it's likely that you have the voice of the critic in the back of your head. It's natural to fear what they'll say, and if you're not careful, you'll end up redesigning your product to please them before you even launch it.

Imagine the restaurant chef who changes the interior of the restaurant to please the Michelin critic (they insist on a certain quality of cutlery in order to award a three star review). It might be your boss who is the critic