Blah Blah Blah

We're getting there huh?  In fact, sometimes I feel like it's already coming to that.  You know?

Inundated with the same ole super-hero entrepreneur that's got it all figured out.  That seems to have everything in place.  That seems to have so many "friends" on Twitter.  Facebook.  And now "Google +1″ I don't know about you, but I sometimes don't know who to believe anymore…

And what's even a "great opportunity" for us.

My mind often wondering, "Is this just some highly inflated BS they're trying to sell me or do they really care," I feel like our brain is just shutting down from a constant overwhelm of too many people doing the same ole shit stuff.

So how do we know is the right thing for us (and our business)?  And are we starting to disbelieve just about anything and everything people tell us because there's just too many things vying for our attention these days?

I think so.

Because let's face it, there's more people going from "working a job" to starting a business.  More people unable to "find a job," so they start a business.  And more people THINKING that having a "great idea" is going to give them business that, it's getting pretty overwhelming.

Pretty overwhelming to the point that I really believe it's time to get back to the basics.  And start simplifying things in our lives again.

So what do we do?

We join another program, pay another "coach," or follow another "guru" that seems to have "the answer"…

Realizing "the answer" they have only works for them.  Not us.

Why?

We're not them.  We're us silly.

So after a few months of either sitting or pitching that "great idea" to everyone and their mom the world, we finally start to realize it's not as easy as it sounds.  Trying to do whatever it takes to get someone to buy into our "great idea."  Our service.  Or our product. It can get incredibly frustrating to get things working like we want.

Why?

Because there's much more to it than just having a great idea.  

There's more competition.  And now more than ever, there seems to be a huge increase in noise distraction on trying to sell someone on how much better our product or service is over everyone else's, that it's hard to know who to believe (even if someone really is telling the truth).  I mean how do you know?

Coming up on my first year of running my own profitable and 100% debt free business (July 13, 2010 I actually took on my the first paying client)…

I've had the pleasure of (hopefully) helping hundreds of businesses per month through this blog.  Close to two dozen completely different business owners, through my "kick ass" copywriting service. And meeting hundreds of entrepreneurs and small business owners around the globe in various meetups/networking events that it's time to do bit of reflection in helping businesses, "Simplify their great ideas, into creatively effective words and ideas that sell (without the unsell)."

Has it been fun?

Absolutely!

But it's also a lot of work.  A TON of losing big money from saying stupid shit learning.  Growing pains.  And mental breakthroughs I've had to overcome just about everything single morning I wake up, that I feel like it's time to sit back and look over the year.  Over where I want to go.  And how I want to help more businesses and inidviduals out there get away from adding to the "Blah Blah Blah."

How about you?

QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe you're just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn't accurately represent who you are and what your business is really about.

If any of that sounds familiar?  Click here.  Let's talk!



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Before starting thekickasscopywriter.com as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help simplify great ideas into words that sell, I help businesses stand out from the noise – not just add to it.