From Thought to Print (Part 2)

The first thing you need to know about print, is that it’s expensive. Possibly expensive for you, but mostly expensive for people to buy. You may tell yourself that $35 for a hardcover is not a bad price, but step into a big box store and look at what’s on sale – feel the same way now? It’s not that you want to sell that book for $35, it’s that you’ll have to sell that book for $35 just to make a buck – literally. The self-publishing industry is about making money off of you, not your books,...