Are You Making Sales More Complicated Than It Needs To Be? With Bridget Gleason. #195

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation around the idea of whether sales reps are making sales more complicated than it needs to be. Among the topics we discuss are:

Are sales reps confused about the purpose of selling?
Do we need to focus on training sales reps on the significant role emotions play in decision making?
How can you contribute to the body of knowledge in sales by focusing more on the emotional aspects of sales.

 

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