Philip Zimbardo on the Two Types of Heroes

A few years ago, Zimbardo, author of The Lucifer Effect, founded the Heroic [image error]Imagination Project, a non-profit organization that harnesses the findings of social psychology to help regular people “transform negative situations and create positive change.” Here Zimbardo muses on the two kinds of heroes: the impulsive reactive and the reflective proactive.

Greetings. I’m Philip Zimbardo, Professor Emeritus of Psychology at Stanford University where I taught for more than 40 years. And now I’m...