Can a clean interface and a human-curated list of content sell mobile users on a daily video digest?
In today's war for online content, video is the weapon of choice. The Berlin-based app Hyper launched on iPad last fall to deliver a simple, pure video experience: a curated selection of 12 short videos delivered to users every day. After getting acquired by Mic last month, they're launching a new, sleeker version for iOS on June 30. The big question is, do mobile users like video enough to let strangers pick their content for them?
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Published on June 30, 2016 06:00