Hypnotizing My Dog, Snickers

I often write about the importance of context. Watch how important context is to my dog, Snickers. 

And yes, humans are almost as easily influenced by context. They just don’t realize it.

If you like this video, there is no reason to believe you would also love my book and recommend it to everyone you know. And remember to check out the larger Persuasion Reading List I put together for you.