How to Use Emotion to Capture Your Prospect’s Interest. With Michael Hauge. #189

Bestselling author of Selling Your Story in 60 Seconds, Michael Hauge, is a story and script consultant, author, lecturer, and coach who works with writers, producers, directors and prominent stars to sell their ideas in the cut-throat competitive world of Hollywood. In today’s episode, Michael shares how sales reps can use emotion as the best tool to create the compelling first impressions that capture a prospect’s attention. Among the topics we discuss are:

How to quickly establish rapport with potential buyers.
How to engage a potential buyer’s emotions using a story.
The key steps to structuring a compelling story that sells
How to use a story that motivates the prospect to take the next action.

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