Dead Trees, Sales Pipelines & Loss Aversion [Research]
![Dead Trees, Sales Pipelines & Loss Aversion [Research]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/hostedimages/1467255139i/19570598.jpg)
A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. I responded as I always do in a storm—rushing downstairs to unplug my computers, hoping they weren’t already fried.
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