Enemies, Judgement & Michael Corleone


" Never hate your enemies, it effects your judgement " Michael Corleone

Often it is the world of fiction which speaks the loudest truths. Michael Corleone is a character in the book and movie The Godfather. Yet the above words hold more truth in the world of business.

When you get to the stage, where you hate your competitor and consider them your enemy, the road to failure is not too far away. As Michael Corleone says " hate effects your judgement ".

You start neglecting what you are good at and try to compete in areas where you are weak, just to feed the ego. How many times have you heard the phrase " why didn't we think of that " or " how can we make something to compete with XYZ " or " they are our enemy we can't let them win ".

Here's the thing, ideas are plentiful. What is not, is successful execution of ideas. The secret ingredient that has moved you higher and higher up the food chain, is your ability to execute ideas that are relevant to you and your teams capabilities and your unique way of understanding your customers.

When you start to envy your competitor and work on ways to block their progress, you lose focus. You lose focus on what you are good at and what makes you unique. When you lose focus, you lose strength. When you lose strength, you become weak. When you become weak, you lose customers.

Why ? Human bias means we prefer to be aligned with the perceived stronger model. It doesn't mean their product or service is better than yours. It simply means that your customer like all human beings has an inbuilt bias of wanting to feel safe.

Hating your so called enemies leads to a lack of focus and poor judgement. Poor judgement leads to making mistakes. Mistakes gives your customer a reason to abandon you. Focus on what you are good at and let your competitors worry about you, not the other way around.

The only person you have to delight is your customer. They are the ones who sit in judgement, giving you the thumbs up or thumbs down. What are you going to focus on ....
Hating your enemy or delighting your customer.

Your choice,

Colin Myles
Author

P.S.
Holding onto anger is like drinking poison and expecting the other person to die " Buddha

P.P.S
Don't forget to claim your free ebook Trinity of your Success
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Published on June 25, 2016 03:43
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