Summer gets personalized

Have you noticed the shift this summer?

After “packing the summer schedule” with endless camps, classes and events in previous years, many parents are using a subscription model: they purchase a monthly subscription, then choose daily activities from a large list of options.

Kids have more flexibility and aren’t “stuck” in a program for several weeks with peers they don’t like. Parents have drop-in options and more choices for their kids…

And everyone smiles through summer.