Has Apple Lost Its Simplicity without Steve Jobs?

One thing Apple has mastered is the art of simplicity. Few would k[image error]now how the company achieved this better than Ken Segall, a creative director at Apple for twelve years who was personally responsible for introducing the lowercase-i into Apple’s product line: iMac, iPod, iPad, etc. Simplicity permeates all aspects of Apple, perhaps most crucially— for the bottom line, at least — the buyer’s shopping experience.[image error]

Shopping for a PC can involve going over hundreds of different models while the c...