Pride, Work, and Necessity of Side Projects: Jason Schwartz on Avondale Type Co.

What are you working on—on the side?

Avondale Type Co. (type), Mlmtr (photo), TSH (advice).

How do you manage to work
on your side project(s)?

Bright Bright Great really consists of Bright Bright Great for client work, Avondale Type Co., a side hustle that keeps us all on our typography game, TSH for design advice and Mlmtr, a photography side hustle. All BBG employees are a part of each of these side hustles in some capacity.

We typically aim to spend about 15% of our total time on these and occa...