The Hidden, Secret Ingredient of Platform: Relationships

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Today
I'm a guest over at Marketing Tips, a blog by Tony Eldridge. I try to tackle one
of the more difficult aspects of platform, relationships. Here's a small snippet:

We all have different strengths, and banding
together can be an excellent way to extend your platform in ways you can't manage
on your own. When presented with opportunities to collaborate, try to say "yes" as
much as possible, particularly when you'll be exposed to a new audience, form new
connections, or learn a new skill set.

Click
here to read the full post.

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