My lean publishing advice to a prospective guidebook author

The essence of lean media is eliminating waste and bringing audiences closer to creators.So when a prospective guidebook author queried me about setting up a publishing company to publish a series of guides about state parks in his region, here’s what I advised:

If the demand is there, I would definitely consider doing such a series. I would first try to determine what the demand is, based on things like state park attendance (which is probably publicly available somewhere) and the competitio...