LinkedIn’s Complicated Bet on the Future of Work

LinkedIn, the business-oriented social-networking company that Microsoft acquired, this week, for $26.2 billion, was founded on two premises. The first was that, even in the winner-take-all world of Internet businesses, there would still be room for a niche company (meaning, in this case, only four hundred million registered users, and a hundred million users per month). The second was that what it means to work in a business is now profoundly different from what it was in the Organization Man era. White-collar employees are highly unlikely to spend a lifetime with a single employer, and more and more are not employees at all in the traditional sense. They self-manage their careers, in part by maintaining online personal networks, rather than have them managed by a corporate human-relations department.

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