Trigger Is Like The IFTTT Of Investing

Trigger gives you hedge-fund level investment tools—on your phone.

In the last few years a bunch of apps and digital services have cropped up to help get regular people investing in the stock market. Mobile apps like Robinhood and Acorns, for example, help dismantle a price barrier that often keeps people from investing. Rather than requiring them to set aside thousands of dollars to open a brokerage account, these apps let people invest small amounts of money in stocks for free or for a small fee. However, once that threshold is crossed, it can still be difficult for non-expert investors to figure out what they should be buying or selling—or when, or why. Also, many people don't have time to monitor the stock market frequently.

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