How Too Much Data Can Hurt Our Productivity And Decision-Making

Data findings are only valuable when they reliably change someone's behavior for the better.

Wallis Simpson, the American socialite for whom King Edward VIII abdicated his throne, is quoted as saying, "You can't be too rich or too thin." Today's business equivalent is, "You can't have too much data." Using advanced analytics to mine the ever-increasing cloud of digital dust can uncover hidden patterns and generate deep insights. Such is the promise of applied data science.

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