3 things you must know before you forget about your website for another week

Our website bootcamp is a four week program. Just an hour a week to transform your lazy website into a dynamic sales tool

Every week I talk to business owners who’ve had “do something about website” on their to-do list for ages, sometimes for years. But they’re too busy, they’re confused about the options, or they don’t know where to start.

Before you push your website down your to-do list for another week, here are a few things you should think about.

1. Your competitors are setting customer expectations

If everyone in your field has a rubbish website, you might not be losing too much business if yours isn’t great either. But if their websites are working properly, they’ll be siphoning off business that could be yours.

2. You’re not making the first impression on your potential customers, your website is

Your website is often the first thing people see of your business. That’s true whether your traffic comes in cold from Google or people have heard about you and go to your website to check you out before calling.

If your website is tired, unfocused and not doing its job well, that’s how your business will come across.

3. Your website should be a constant source of new business

A good website moves visitors along a path from browser to buyer before you’ve even met them. It does this by:

Working to a plan — you know what your website can do and you’ve set it up to do that efficiently
Educating visitors — not everyone who visits your site will know enough to buy from you. You have to educate them so they can buy.
Getting their details — Why do the best websites work so hard to get your email address? Because email marketing is as powerful as it gets.


Good news! You can put off fixing up your website a bit longer

We’ve got a great excuse to put off fixing up your website a little longer.

On 26 May we’re starting a four-week bootcamp for your website.

All the details are here.

This online bootcamp will give you the knowledge and tools you need to kick your lazy website back into shape.

It takes just an hour-a-week for four weeks.

These are four live webinars with online course materials led by a content expert breaking it down for you into simple chunks:

Energise your website with a plan. Give it goals and make it work as it should.
Learn how to use your website to build a relationship with visitors
Find out how to turn those visitors into customers
Learn how you can use your website to constantly improve your marketing and even test new products before investing in them

All you need is a computer, an internet connection and to set aside an hour a week. Click here to find out more.

Your website can be the sales engine you deserve

Four hours is all it takes to get your website meaning business.

The course starts on 26 May. And the investment is just $125 if you sign up before 13 May. 

Click here to make a commitment to finally getting your website off your to-do list

 

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