YouTube Stars Form New Guild To Give Creators A Stronger Voice
One of YouTube's most popular creators, Hank Green, launched the nonprofit to actively promote the interests of online video makers.
Last year, when YouTube launched YouTube Red, its premium subscription service for ad-free music, videos, and exclusive original shows, many of the millions of content creators who post videos on the site were confused about how the new product would impact them. YouTube pays video owners by sharing ad revenue with them. When the ads disappeared, how would "YouTubers" get paid? And would they be paid anything at all during the free trial period?
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