Instacart Is Testing A Pickup-Only Option
The grocery delivery company is offering some of its partners software without manpower.
Since its launch in 2012, Instacart has continually evolved its grocery delivery service. In the beginning, CEO Apoorva Mehta made deliveries via Uber. Then an independent fleet of couriers shopped for the items on customers' lists and delivered them using their own vehicles. Eventually, in-store Instacart employees handed deliveries off to couriers. And now, in the latest iteration, Instacart is piloting an option in a handful of stores that involves no delivery and no Instacart workers.
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