How design thinkers think.
Design thinking is a popular strategy for solving thorny problems, both inside and outside the business world. Countless articles detail how to do it. This is not one of those posts. This is a look at how veterans of the process think: what goes on in their minds when they approach a problem, be it a new app or a service. These observations are based on my years of experience as a design management consultant. Master these, and you're on your way to becoming an ace design thinker.
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Published on June 13, 2016 04:00