Will Data Science Make Your Business Instincts Irrelevant?

Here's what you need to know to balance your intuition with the data—now that there's more of it than ever.

For now anyway, intuition is alive and well in the era of data analytics. Only about a third of executives in a 2014 PwC survey reported relying first and foremost on the data for their last big business decision. For the rest, the advice of their colleagues and good, old-fashioned gut instinct both played major roles.

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