10 Ways to Promote Your Work—Tell Your Story!
Don’t just take out an ad—gain trust by sharing your passion
Write a Q. and A. on You/Your Work: Post it on your website along with your bio under your “Press Kit” tab. Questions to answer: 1)How did you get into this business or write that book? 2)Why are you passionate about it? 3)What is your mission? 4)What do you want your customers to experience? 5)What has been your greatest achievement? 6)What do you still wish to achieve? 7)What do you wish everyone knew (what is your message)? Include a sample review of your product. Include your town of residence so your local media will be interested. Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop (every business owner should publish a booklet/book to show expertise). Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)Get Three High Resolution Photographs: One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab. Send/Post Your Press Release With an Image: Email it to your local media (such as The Westerly Sun, The Day, Hartford Courant, Mystic Country, This is Mystic, The Resident, The Mystic Wave), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media. Upload Your Event Online: Newspapers/magazine/tourism websites have links to upload your events. Suggestions: thisismystic.com/submit-an-event; events.ctnow.com; connecticutmag.com; Patch.com, zip06.com/section/submitevents; mystic.org; visitconnecticut.com/submit-event Create a Flyer to Hand Out: These can be handed out as well as posted near the area of your event. Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you. YouTube videos come up high on Google searches and can be easily linked on website/Facebook page. Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.Create A “Keeper” Business Card: Your card should have something useful on it to make people keep your information (as an author/speaker, my “card” is a bookmark with an image for coloring). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps you can share a link on it to free “How To” information and/or a coupon to entice them to your site where you can offer them something useful in exchange for their email address for placement on your newsletter list.
Do you want help promoting your work?
I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing expertise. My starter publicity package includes:
1. Writing a press release about you/your work/event, which I send to my personal media contacts
2. Spot on the Lisa Saunders Show (TV talk show, which is also uploaded to YouTube and shared on my blog, Google, Facebook)
3. Mention in my newsletter
4. Post on my blog
I have a one-time fee for the above publicity package (1-4, from writing press release to posting on my blog). For an additional hourly fee, I can upload your press release to Pr.com, online event submission sites, and perform other writing work mentioned above. I also provide consultations for self-publishing on Amazon and can recommend a good website developer: Fullerwebct.com.
Testimonials about Lisa’s publicity work
“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, zreitman@sunyrockland.edu .
"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture, ktp01@mac.com .
"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert, nqnrup@yahoo.com
Lisa provides writing and publicity services
She can help you:
Market yourselfPublicize your expertiseLearn creative ways to reach customersBecome known as an expert in your field
Be seen on TV & YouTubeFind an audience Get publishedLisa and her preferred vendors provide:Website contentPress ReleasesAdvertorials NewslettersInterviews on TV & YouTubePublishing on AmazonDesktop PublishingSocial Media PackagesInternet MarketingNetworking OpportunitiesWriting/Publishing/Self-
Publishing/Publicity workshopsPrivate ConsultationsEditingGhost WritingIllustratingWebsite CreationApplication Content ManagementBusiness Improvement AnalysisSamples of Lisa's writing and media work: Connecticut Governor Malloy at Chamber of Commerce event.College bios/press releases and resulting Articles and awards Advertorial Sample press release , resulting in Fox CT articles and TV interview . College ad (engineer student); College ad (police chief) College program guides (webpage for Communication Media Arts) Accounting Program Guide (college degree information about career choices, etc.) Newsletter for real estate developer
AdSense unit: 728x90, created 1/13/08
they want me to cut and paste into my web site
Write a Q. and A. on You/Your Work: Post it on your website along with your bio under your “Press Kit” tab. Questions to answer: 1)How did you get into this business or write that book? 2)Why are you passionate about it? 3)What is your mission? 4)What do you want your customers to experience? 5)What has been your greatest achievement? 6)What do you still wish to achieve? 7)What do you wish everyone knew (what is your message)? Include a sample review of your product. Include your town of residence so your local media will be interested. Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop (every business owner should publish a booklet/book to show expertise). Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)Get Three High Resolution Photographs: One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab. Send/Post Your Press Release With an Image: Email it to your local media (such as The Westerly Sun, The Day, Hartford Courant, Mystic Country, This is Mystic, The Resident, The Mystic Wave), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media. Upload Your Event Online: Newspapers/magazine/tourism websites have links to upload your events. Suggestions: thisismystic.com/submit-an-event; events.ctnow.com; connecticutmag.com; Patch.com, zip06.com/section/submitevents; mystic.org; visitconnecticut.com/submit-event Create a Flyer to Hand Out: These can be handed out as well as posted near the area of your event. Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you. YouTube videos come up high on Google searches and can be easily linked on website/Facebook page. Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.Create A “Keeper” Business Card: Your card should have something useful on it to make people keep your information (as an author/speaker, my “card” is a bookmark with an image for coloring). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps you can share a link on it to free “How To” information and/or a coupon to entice them to your site where you can offer them something useful in exchange for their email address for placement on your newsletter list.
Do you want help promoting your work?
I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing expertise. My starter publicity package includes:
1. Writing a press release about you/your work/event, which I send to my personal media contacts
2. Spot on the Lisa Saunders Show (TV talk show, which is also uploaded to YouTube and shared on my blog, Google, Facebook)
3. Mention in my newsletter
4. Post on my blog
I have a one-time fee for the above publicity package (1-4, from writing press release to posting on my blog). For an additional hourly fee, I can upload your press release to Pr.com, online event submission sites, and perform other writing work mentioned above. I also provide consultations for self-publishing on Amazon and can recommend a good website developer: Fullerwebct.com.
Testimonials about Lisa’s publicity work
“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, zreitman@sunyrockland.edu .
"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture, ktp01@mac.com .
"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert, nqnrup@yahoo.com
Lisa provides writing and publicity services
She can help you:
Market yourselfPublicize your expertiseLearn creative ways to reach customersBecome known as an expert in your field
Be seen on TV & YouTubeFind an audience Get publishedLisa and her preferred vendors provide:Website contentPress ReleasesAdvertorials NewslettersInterviews on TV & YouTubePublishing on AmazonDesktop PublishingSocial Media PackagesInternet MarketingNetworking OpportunitiesWriting/Publishing/Self-
Publishing/Publicity workshopsPrivate ConsultationsEditingGhost WritingIllustratingWebsite CreationApplication Content ManagementBusiness Improvement AnalysisSamples of Lisa's writing and media work: Connecticut Governor Malloy at Chamber of Commerce event.College bios/press releases and resulting Articles and awards Advertorial Sample press release , resulting in Fox CT articles and TV interview . College ad (engineer student); College ad (police chief) College program guides (webpage for Communication Media Arts) Accounting Program Guide (college degree information about career choices, etc.) Newsletter for real estate developer
AdSense unit: 728x90, created 1/13/08
they want me to cut and paste into my web site
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