Google Plus Could Help Businesses Find Content to Share on Other Social Media Sites

First, a disclaimer: I have not yet been able to snag an invite to personally try the new Google+ social network.

But I have read several articles about this new offering from Google, and there appears to be something very promising for businesses.

According to the articles, Google+ is for individuals and is not yet set up for brands (read businesses) to use effectively.

But there is a feature of Google+ that may be very helpful for businesses looking for an efficient way to find content to share on Facebook, Twitter, etc.

Google+ has a feature called Sparks, which allows you to identify what info you're interested in knowing about. Google then uses its search engine capability to deliver this info to you from all over the Internet.

Thus you could set up an individual account on Google+, get the content of interest delivered to you via Sparks, check out the material, and then share on Facebook, Twitter, etc. what is best suited for your business social media outreach efforts.

The Sparks feature of Google+ definitely sounds as if it could become a handy tool for businesses to find quality content to share on other social media sites.

Now if I could just get a Google+ invite I could try out this concept …

© 2011 Miller Mosaic, LLC

Phyllis Zimbler Miller can be followed on Twitter at http://twitter.com/ZimblerMiller and Yael K. Miller can be followed on Twitter at http://twitter.com/MillerMosaicLLC



Miller Mosaic has a set of three how-to social media videos – Twitter, Facebook Page and LinkedIn – to help people effectively set up their accounts on these sites.