Awesome Sauce

I try not to spend my life consumed with envy for super-successful businessmen, but I like that if Mark Zuckerberg says he'll make an "awesome" announcement next week not only will the announcement be covered but even the announcement of the announcement garners attention:

Chief Executive and founder Mark Zuckerberg told reporters in a visit to Facebook's Seattle office on Wednesday that the company planned to "launch something awesome" next week.

Awesome.