Need help organizing efforts to communicate for a cause?

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Communication is tricky. Especially organizational communication. There's so many people involved–on the inside and out–to keep up with it. How do you communicate:



INSPIRATION: information that motivates people to action.
OWNERSHIP: mission, vision and values across departments and campuses.
INCLUSION: a common vocabulary for diversified audiences.
BALANCE: just enough but not too much.
LONGEVITY: not just the here and now, but for ongoing future.

These are loaded objectives and there's two common responses to the challenges–control everything or just give in to the free-for-all. Both approaches are counter-productive.


It's not as complicated as we tend to make it. There are simple approaches to a seamless message. There are uncomplicated strategies that make a noticeable difference.


In less than two weeks, I'll be leading a one-day workshop about Communications here at Granger. We'll look at the very real challenges of organizing communication efforts and get practical about how to remove barriers–inside and out.


If you're looking for a fresh perspective, an encouraging nudge, a few "aha" moments and an example or two–get here on Friday July 15. I'd love to spend the day with you.


Oh, and you might want to grab a few teammates to bring along. There's more than one workshop to choose from.


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Published on June 28, 2011 13:08
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