When was the last time you received a love poem from your car?

For most of us, the answer is never.

For Gillian McCarthy of Los Angeles, the answer is last Thursday.

Back in 2001, McCarthy bought a green Honda Civic Ex from a local dealership. She's taken good care of it — but perhaps not good enough. So last week, in the mail, she received this:

Emotionally intelligent car care? Literary anthropomorphic marketing? Sniff, sniff. I smell a meme.