How to Define, Lead, and Own Your Market. With Gene Hammett.

Author, speaker, and entrepreneur, Gene Hammett, is the founder of Core Elevation, Inc. He is a business coach to high-achieving leaders and host of the Leaders in the Trenches podcast. In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the markets they serve. Among the topics we discuss are:

Why understanding your audience is important.
How to tightly define the niche market you serve.
How fear limits your ability to achieve your goals.
What it means to “lead and own” your market.

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